CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed. Your customers are the lifeblood of your company you need to reach them, engage them, and retain them-without wasting precious time or money.
Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales.īuilding relationships with current and future customers is the critical point of business.
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Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business-but it's about much more than software effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Save time, save money, and grow your business with more effective CRMĬRM For Dummies is the small business leader's guide to managing customer interactions.